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ISPC Technological breakthrough in science, Philadelphia, USA |
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* Scientific Article * Impact Factor 6.630 |
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Iftikhar AB, Iftikhar F
FACTORS INFLUENCING THE LIKENESS OF IMPORTED AND LOCAL CARS. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-03-47-25
DOI: https://dx.doi.org/10.15863/TAS.2017.03.47.25
Language: English
Citation: Iftikhar AB, Iftikhar F (2017) FACTORS INFLUENCING THE LIKENESS OF IMPORTED AND LOCAL CARS. ISJ Theoretical & Applied Science, 03 (47): 143-173. Soi: http://s-o-i.org/1.1/TAS-03-47-25 Doi: https://dx.doi.org/10.15863/TAS.2017.03.47.25 |
Pages: 143-173
Published: 30.03.2017
Abstract: This is a field based exploratory study around automobile industry of Pakistan. The aim of this research was to identify and evaluate the key factors that were influencing the likeness of imported and local cars in general public. To conduct this research, a structured questionnaire wasprepared to collect data from various car owners and potential buyers from selected areas of Pakistan. The structured nature of the investigation around hundreds of respondents generated a large amount of quantitative data. Statistical Package for Social Sciences (SPSS) was applied for the analysis of the data. The results indicate that although the trend of purchasing imported cars is increasing day by day but still the local car industry is dominant. The interesting finding is that the respondents acknowledged and favored the durability, comfort-ability, and innovative features of imported cars over local cars but still they are purchasing local cars to reduce the cost of after sale services and to have more resale value.The extreme likeness of imported cars indicates that they can easily compete the local car industry by simply reducing import costs and by providing reasonable after sales services. The resale value of imported cars will automatically increase when after sale services for imported cars will be up to the mark.This study clearly indicates that although local cars are dominant because of their resale value and reasonable after sales services but the trend of switching from local to imported cars is increasing day by day because of the innovative features and latest models of imported cars.
Key words: imported cars, automobile industry of Pakistan.
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