Pages: 128-136
Published: 30.05.2017
Abstract: The research is devoted to the problem of cardinal changes in the personnel management of organizations in the recent years. The purpose of this article is to determine the importance of the application of business coaching as a tool for managing employees of organizations in rapidly changing conditions. The article analyzes the development trend of business coaching around the world in terms of: the number of practicing coaches and coach-competent managers of organizations, the total annual income from coaching, the income of coaches around the world, and the importance of using it by the example of big foreign companies. The main results of using coach management in the activities of companies are presented, and its effectiveness are given. The result of the study is the proof of the importance of the application of business coaching as a tool for managing employees of organizations and the importance of its implementation in the activities of each company, the effect of which will lead organizations to a new level of development.
Key words: Business-coaching, coaching culture, management, motivation, values.
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