ISJ Theoretical & Applied Science 03(59) 2018

Philadelphia, USA

Ergashkhojaeva SD

GENESIS OF THE CONCEPT OF THE ESSENCE OF INNOVATIVE MARKETING.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-03-59-16

DOI: https://dx.doi.org/10.15863/TAS.2018.03.59.16

Language: English

Citation: Ergashkhojaeva SD (2018) GENESIS OF THE CONCEPT OF THE ESSENCE OF INNOVATIVE MARKETING. ISJ Theoretical & Applied Science, 03 (59): 113-119. Soi: http://s-o-i.org/1.1/TAS-03-59-16 Doi: https://dx.doi.org/10.15863/TAS.2018.03.59.16

Pages: 113-119

Published: 30.03.2018

Abstract: The article considers the basic prerequisites and possibilities of applying the concept of innovation marketing at enterprises that produce an innovative product. Economic indicators of innovation activity in Russia and abroad, the role of marketing in innovation management are given. Various approaches to the definition of marketing in the innovation sphere are analyzed. The characteristics defining the specifics of the modern toolkit for innovation marketing, related to the need to increase innovation activity, are given. The ways of further studying the concept of innovation marketing and the possibility of its application in innovation management are outlined. The article will be of interest to marketers and managers of innovative projects.

Key words: Innovative marketing, marketing of innovations, marketing innovations, management.