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www.T-Science.org       p-ISSN 2308-4944 (print)       e-ISSN 2409-0085 (online)
SOI: 1.1/TAS         DOI: 10.15863/TAS

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ISJ Theoretical & Applied Science 06(74) 2019

Philadelphia, USA

* Scientific Article * Impact Factor 6.630


Secretaria, N. M.

Product marketing systems: the challenge of poverty and the culture of resistance against technological change.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-74-40

DOI: https://dx.doi.org/10.15863/TAS.2019.06.74.40

Language: English

Citation: Secretaria, N. M. (2019). Product marketing systems: the challenge of poverty and the culture of resistance against technological change. ISJ Theoretical & Applied Science, 06 (74), 318-324. Soi: http://s-o-i.org/1.1/TAS-06-74-40 Doi: https://dx.doi.org/10.15863/TAS.2019.06.74.40

Pages: 318-324

Published: 30.06.2019

Abstract: Change is a deadly thing, it buries everyone who lag behind. It is precisely the reason why all have to embrace the virtue of continuous development. As for this study, it can be manifested in the form of adopting to the revolution of technology and rapid advancement of scientific inventions that change how agricultural products are developed and distributed along the supply chain. This paper presents the historical development of marketing systems, the challenges to development, and the adoption of technology in among the farmers, and find out whether or not there in fact, resistance in the technology adoption process. The data revealed that, the respondents are resistant to change in the cropping and harvest of farm products, as more farmers are inclined to remain using traditional methods of producing farm products. The agricultural marketing system in the Philippines continuously rely on traditional method despite the availability of modern marketing method. The farming sector is still the poorest sector of the Philippine society, and that the adoption of technological change is challenge by such a gruesome economic condition that continuously pounds the farmer’s day-by-day life at the countryside. It is concluded that there indeed an observable culture of resistance to the adoption of technological change in the product marketing system, however, the most intervening factor in the inability of the farmers to adapt to change is the unavailability of resources due to poverty. It is recommended that the agriculture department and other concerned government agencies have to formulate a framework of development and devise means by which government resources are channeled well so as to impose change in the grassroots, and that available technology to those who can afford be afforded to those who cannot.

Key words: Poverty, Marketing, Technology, Technological Change, Marketing Systems, Agro-Product.


 

 

 

 

 

 

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