Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-74-7
DOI: https://dx.doi.org/10.15863/TAS.2019.06.74.7
Language: English
Citation: Secretaria, N. M. (2019). The e-commerce revolution: status, awareness and demographics of farmers in Cebu city. ISJ Theoretical & Applied Science, 06 (74), 101-109. Soi: http://s-o-i.org/1.1/TAS-06-74-7 Doi: https://dx.doi.org/10.15863/TAS.2019.06.74.7 |
Pages: 101-109
Published: 30.06.2019
Abstract: The advent of e-commerce have been so remarkable that it changes the face of modern business. This study presents the current status of e-commerce in the Philippines, as well as the demographic profiles of the small-scale farmers through survey method, in order to determine whether or not there is awareness among small-scale farmers on the available e-commerce and social media platform. The data revealed that, e-commerce in the Philippines is a promising industry with a significant share in the Gross Domestic Product. Though the same is true, enumerable factors continue to challenge its growth such as, political stability, natural disasters, technology availability, technology awareness and the perennial problem of poverty. Additionally, the data revealed that the small-scale farmers have very slight awareness on the current available e-commerce and social media platforms in the Philippines. Though there is found to have significant correlation between Age, Years in Farming and Income, the data finally revealed that there was no significant correlation between the level of awareness and the respondents’ income. The data simply means that in the present status of e-commerce in the Philippines, huge effort still has to be exerted that the promise of e-commerce as a more efficient business platform, will penetrate the very root of the Philippine economy, the farmers.
Key words: e-Commerce, Social Media, Technology Awareness, Farmers, Poverty.
|
