Pages: 66-70
Published: 30.06.2015
Abstract: The focus of the current research is on online auction platforms in Russia as one of the major ecommerce realms continuing to grow worldwide. Although extensive previous research in the field of online auctions provides a comprehensive theoretical background, no research has yet been conducted regarding the Russian user’s decision to participate in online auctions taking into account political factors and county of origin, COO, effects, thus leading to a specific knowledge gap. Subsequently, this discussion is focused on empirical results that address and can be used not only by the general online auction community of buyers and sellers but also by online auction platform operators to strengthen their positions in the Russian market.
Key words: online auctions, country-of-origin effect, Russian market, e-commerce, consumer behavior.
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