Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-12-104-12
DOI: https://dx.doi.org/10.15863/TAS.2021.12.104.12
Language: English
Citation: Blagorodov, A. A., & Volkova, G. Y. (2021). On the possibilities of segmenting the markets of the regions of the Southern Federal District and the North Caucasus Federal District with popular and competitive products by consumers of these regions. ISJ Theoretical & Applied Science, 12 (104), 301-344. Soi: http://s-o-i.org/1.1/TAS-12-104-12 Doi: https://dx.doi.org/10.15863/TAS.2021.12.104.12 |
Pages: 301-344
Published: 30.12.2021
Abstract: in the article, the authors paid special attention to the question of what role these or those positions of the assortment play for the results of the work of enterprises in the production of the entire assortment of footwear for consumers. For successful work, all products must be classified into the following groups: A - the main group of goods (which bring the main profit and are in the stage of growth); B - a supporting group of goods (goods that stabilize sales revenue and are in the stage of maturity); B - a strategic group of goods (goods designed to ensure the future profit of the enterprise); D - tactical group of goods (goods designed to stimulate sales of the main product group and are in the stage of growth and maturity); D - a group of products under development (products that are not present on the market, but ready to enter the market); E - goods leaving the market (which do not bring profit and must be removed from production, withdrawn from the market). When implementing it, it is necessary to determine the share of each group in the total volume of products sold. For a stable financial position of the enterprise in the assortment structure, the group of goods A and B must be at least 70%. Thus, this makes it possible to evaluate the existing assortment set at the enterprise and, correlating it with the profit received, to assess the correctness of the assortment planning, its balance. The implementation of the measures proposed by the authors will lead to the elimination of the deficit in domestic children's shoes, making them not only and not so much competitive and in demand, but, most importantly, safe and comfortable for the child's foot, guaranteeing the foot protection from the formation of pathological abnormalities.
Key words: quality, import substitution, demand, competitiveness, market, profit, demand, buyer, manufacturer, financial stability, sustainable TPP, attractiveness, assortment, assortment policy, demand, sales. paradigm, economic policy, economic analysis, team, success.
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