Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-04-144-5
DOI: https://dx.doi.org/10.15863/TAS.2025.04.144.5
Language: Russian
Citation: Makhtibekov, A. (2025). Brand reputation management through social media as a strategic PR tool. ISJ Theoretical & Applied Science, 04 (144), 24-28. Soi: https://s-o-i.org/1.1/TAS-04-144-5 Doi: https://dx.doi.org/10.15863/TAS.2025.04.144.5 |
Pages: 24-28
Published: 30.04.2025
Abstract: This article examines the key strategies and methods for managing brand reputation through social media. Particular attention is paid to mention monitoring, text sentiment analysis, crisis communication management, and audience engagement analysis. Practical examples of companies like Coca-Cola, Starbucks, Nike, Apple, McDonald's are analyzed, showing how they use social platforms to maintain a positive image. The article also discusses big data analysis methods, including processing textual and multimedia data to enhance brand reputation. Timely responses to negative reviews and building a loyal audience through social media are emphasized as crucial aspects of effective PR management.
Key words: brand reputation, social media, sentiment analysis, crisis communications, user engagement, big data.
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