Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-09-137-5
DOI: https://dx.doi.org/10.15863/TAS.2024.09.137.5
Language: English
Citation: Kostoreva, A. (2024). The legal aspects of influencer advertising in the USA. ISJ Theoretical & Applied Science, 09 (137), 22-26. Soi: http://s-o-i.org/1.1/TAS-09-137-5 Doi: https://dx.doi.org/10.15863/TAS.2024.09.137.5 |
Pages: 22-26
Published: 30.09.2024
Abstract: This article explores the legal dimensions of influencer advertising in the USA. It addresses the regulatory landscape with an emphasis on disclosure requirements, intellectual property issues, and contractual terms. The analysis highlights how these legal structures are designed to ensure transparency, uphold ethical standards, and protect consumer rights in the rapidly expanding field of influencer marketing. The article also examines the enforcement mechanisms employed by regulatory bodies to ensure compliance. Potential legal risks and liabilities for both influencers and brands are discussed.
Key words: influencer marketing, legal regulations, disclosure requirements, intellectual property, contractual terms, ethical standards, consumer rights, digital advertising.
|
