Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-09-137-6
DOI: https://dx.doi.org/10.15863/TAS.2024.09.137.6
Language: English
Citation: Shermukhamedov, A.T., & Нamraev, G.R. (2024). Digital marketing strategy for cosmetic products. ISJ Theoretical & Applied Science, 09 (137), 27-30. Soi: http://s-o-i.org/1.1/TAS-09-137-6 Doi: https://dx.doi.org/10.15863/TAS.2024.09.137.6 |
Pages: 27-30
Published: 30.09.2024
Abstract: Digitalization is one of the most important directions in the development of the global economy, and in particular digital technologies find their application in the marketing environment. The article examines the content of cosmetics distributed through media channels such as websites, landing pages, social networks, e-mail and mobile applications.
Key words: Advertising communication, brand, cosmetics, care cosmetics, advertising campaign.
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