Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-04-84-45
DOI: https://dx.doi.org/10.15863/TAS.2020.04.84.45
Language: English
Citation: Kholboboeva, A. S. (2020). General features of tourism advertisement discourse. ISJ Theoretical & Applied Science, 04 (84), 261-263. Soi: http://s-o-i.org/1.1/TAS-04-84-45 Doi: https://dx.doi.org/10.15863/TAS.2020.04.84.45 |
Pages: 261-263
Published: 30.04.2020
Abstract: The present article is intended to study the system of writing advertisement denoting to the sphere of tourism. Tourism is an integral part of society, being in the modern era of a global phenomenon. In tourism, a variety of advertising media are used to promote tourism products. Advertising texts have their own characteristics. They are classified depending on the audience and category of the advertised product. The impact in the advertising text is carried out using persuasion tools and means of verbal imagery. In this regard this article discusses the essential criterias of writing touristic advertisement.
Key words: advertising appeal, components of advertising, element of advertising, motive consumers, basic functional style, specific form, target audience, attract the attention of potential tourists.
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