Blagorodov, A.A., Prokhorova, Yu.I., Tikhonova, N.V., Korablina, S.Yu., & Volkova, G.Yu.
About the experience of using digital management of production of competitive and demanded products by consumers of Russian Regions. |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-05-145-28
DOI: https://dx.doi.org/10.15863/TAS.2025.05.145.28
Language: English
Citation: Blagorodov, A.A., Prokhorova, Yu.I., Tikhonova, N.V., Korablina, S.Yu., & Volkova, G.Yu. (2025). About the experience of using digital management of production of competitive and demanded products by consumers of Russian Regions. ISJ Theoretical & Applied Science, 05 (145), 229-252. Soi: https://s-o-i.org/1.1/TAS-05-145-28 Doi: https://dx.doi.org/10.15863/TAS.2025.05.145.28 |
Pages: 229-252
Published: 30.05.2025
Abstract: In the article, the authors assess the strategy of producing competitive and popular products, which is possible only with the presence of managers who are professionally trained and politically responsible for the results of their activities. In addition, the authors reasonably believe that the political responsibility of the heads of light industry enterprises is the highest measure of expression of their professionalism. But at the same time, I would like to note that their failure to fulfill political promises and statements is evidence of either their inability to engage in economic policy, or the use of political management is carried out by them in their personal interests, alien to the interests of society, provoking the impoverishment of the people, characterizing the immorality of leaders, which, of course, is unacceptable. The authors recommend that the market reconsider the concept of forming it with popular and import-substituting goods, taking into account their attractiveness. Such a concept will fully correspond to the desire of the consumer to satisfy his desire and desire to make a purchase, taking into account his social status, ensuring that manufacturers sell their products in full and guaranteeing enterprises sustainable TEP of their activities.
Key words: quality management, the meaning of the standard, congruence, demand, assortment policy, footwear, assortment, light industry, import substitution, product priority, sustainability of the TEP from the enterprise's activities.
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