ISJ Theoretical & Applied Science 06(158) 2026

Philadelphia, USA

Prokhorova, Yu.I., Ibragimova, N.A., Prokhorov, V.T., Korablina, S.Yu., & Volkova, G.Yu.

On ensuring the formation of consumer preferences primarily for domestic, in-demand, and high-quality products.

Full Article: PDF

Scientific Object Identifier: http://s-o-i.org/1.1/TAS-06-158-7

DOI: https://dx.doi.org/10.15863/TAS.2026.06.158.7

Language: English

Citation: Prokhorova, Yu.I., Ibragimova, N.A., Prokhorov, V.T., Korablina, S.Yu., & Volkova, G.Yu. (2026). On ensuring the formation of consumer preferences primarily for domestic, in-demand, and high-quality products. ISJ Theoretical & Applied Science, 06 (158), 177-198. Soi: https://s-o-i.org/1.1/TAS-06-158-7 Doi: https://dx.doi.org/10.15863/TAS.2026.06.158.7

Pages: 177-198

Published: 30.06.2026

Abstract: In this article, the authors rightly focused on addressing the issue of combining state and market mechanisms for competitiveness management, as this is becoming a strategic resource for the economies of these regions, as price competitiveness in the global economy will be replaced by quality competitiveness. Therefore, increasing the quality of domestic enterprises' performance in their competitive strategy in global markets is essential for those enterprises that, due to external factors (increased competition due to globalization, the global financial crisis) and internal factors (ineffective management), have lost their competitive positions in both domestic and foreign markets, and need to regain these competitive positions.

Key words: quality, priority, preference, demand, competitiveness, market, profit, buyer, manufacturer, financial stability, sustainable technical and economic performance, assortment policy, economic policy.