Borduch DO, Golovko AV, Prokhorov VT, Kozachenko PN, Tihonova NV, Zverev SM
NEW IN THE EVALUATION OF THE EFFECTIVENESS OF INNOVATIVE TECHNOLOGICAL SOLUTIONS FOR THE PRODUCTION OF IMPORT-SUBSTITUTING SHOES (1 message). |
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Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-01-57-47
DOI: https://dx.doi.org/10.15863/TAS.2018.01.57.47
Language: Russian
Citation: Borduch DO, Golovko AV, Prokhorov VT, Kozachenko PN, Tihonova NV, Zverev SM (2018) NEW IN THE EVALUATION OF THE EFFECTIVENESS OF INNOVATIVE TECHNOLOGICAL SOLUTIONS FOR THE PRODUCTION OF IMPORT-SUBSTITUTING SHOES (1 message). ISJ Theoretical & Applied Science, 01 (57): 358-372. Soi: http://s-o-i.org/1.1/TAS-01-57-47 Doi: https://dx.doi.org/10.15863/TAS.2018.01.57.47 |
Pages: 358-372
Published: 30.01.2018
Abstract: In the message 1 for analysis of a system of indicators for assessing the competitive potential of the enterprise and the importance of consumer properties of products, the authors propose to use a direct estimation method that allowed to obtain a generalized estimation of competitiveness, which on the one hand allows to show the degree of satisfaction with the product, and the degree of use of the competitive potential of the enterprise.
Key words: assessment of enterprise competitiveness and product innovation processes, profit, profitability, import substitution, assortment policy, competitive potential, target segment, the importance of consumer properties.
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