Full Article: PDF
Scientific Object Identifier: http://s-o-i.org/1.1/TAS-04-96-75
DOI: https://dx.doi.org/10.15863/TAS.2021.04.96.75
Language: English
Citation: Abdullaev, A. M., & Nabieva, N. M. (2021). Marketing strategy as the basis of efficient development of the enterprise. ISJ Theoretical & Applied Science, 04 (96), 374-379. Soi: http://s-o-i.org/1.1/TAS-04-96-75 Doi: https://dx.doi.org/10.15863/TAS.2021.04.96.75 |
Pages: 374-379
Published: 30.04.2021
Abstract: The development of the service sector plays a huge role in today's economy. In services such key factors of economic growth as scientific knowledge, intangible forms of accumulation, information technologies, as well as integration of business activities are formed. The service industry, like any other industry, has its own peculiarities of functioning and strategic planning. from this postulate, there is an interest of managers in developing a business development strategy adapted to this area and meeting the requirements of the modern market process. In this article some theoretical and methodological questions and peculiarities of development of service sphere are considered. The world tendencies and perspectives, negative and positive factors of service sphere development, as well as peculiarities of this sector development in the Republic of Uzbekistan are analyzed.
Key words: services, sectors of services, factors of economic growth, GDP growth, traditional services, high technology services.
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